The Gluttonous Sloth
Strategy, clarity, and transformation for companies ready to rethink what’s not working – and build what comes next. No fluff. Just real progress for forward-thinking businesses.
Get Slothed
I work with forward-thinking startups, SMEs, and family-run companies — especially in hospitality, tourism, and other customer-centric industries — to solve complex challenges through strategy, consulting, and training that cuts through the noise, builds clarity, and drives real change.
Whether the problem is undefined or just overwhelming, I bring an outsider’s perspective, simplify the complex, and design thoughtful, actionable paths forward.
Services Overview
Training & Transformation
Upskill your people. Shift the culture. Build the future you actually want.
Marketing Strategy & Brand Clarity
Because great brands don’t just look good – they’re built on clarity, direction, and story.
Selected Case Studies
Corplus
(Stockholm, Sweden)
Industry: Professional Services | Segment: Scaling SME
Strategic workshops and innovation advisory to sharpen focus and scale.
Fast-Casual Restaurant
(Berlin, Germany)
Industry: Hospitality & F&B | Segment: Startup
Strategic advisory to define brand identity, positioning, and launch marketing activities.
Ministry of Transport, Communications and Information Technology
(Muscat, Oman)
Industry: Government | Segment: Public Sector
Change management training for C-level executives following the merger of several ministries.
Condiments Startup
(London, UK, and Amsterdam, The Netherlands)
Industry: Food & FMCG | Segment: Startup
Fractional advisory on investor readiness, brand clarity, and sales materials.
5 Signs You Need a Strategic Reset
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Clarity in Your Inbox
insights, ideas, and strategy minus the fluff